This course invites you to delve into a key leadership skill that can be used to communicate more powerfully in many aspects of one’s life – storytelling. It can be used within personal and professional lives to mobilise support and initiate action.

In the case study that follows, your personal situation calls on you to demonstrate your leadership and storytelling skills. The strategies and tools that you discover can be used by anyone who wants to improve their ability to communicate more effectively and develop strong connections with their audience.

By the end of this course you will be able to:

  1. Describe leadership, characteristics of successful leaders and the skills that contribute to the leadership gap.
  2. Use the Public Narrative framework to create Stories of Self, Us and Now.
  3. Include rhetorical arguments in a persuasive way to trigger activity and overcome inaction.
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