Personal Branding

This course unpacks the concept of Personal Branding and how it can be used within the mentoring process. In particular, we will explore how you can develop and share a Personal Brand that is authentic and builds on your key strengths and interests.

The course follows your journey from registering your interest to become a mentor in your organisation’s mentoring programme to your first session with a mentee. Within each lesson you will be asked a series of questions to help understand the importance of developing a Personal Brand, what it should contain and how it can be used. In order to answer these questions you will have to research the topics using a range of articles and websites that can be accessed using the “Materials” tab above the scenario or questions.

By the end of this course you will know how to:

1. Use your Personal Brand to form close connections with mentees
2. Identify your Signature Strengths and how to incorporate Flow Theory within mentoring programmes
3. Describe how Personal Brands can be used outside mentoring programmes to lead more authentic and fulfilling lives